#CONNECT360 LINKEDSELLING FULL#

Detail the odds they overcame and how the solution aided the protagonist in exceeding their goals..Describe their original attempt and failure at solving this issue.. Here are some narrative bullet points to keep in mind: So to keep your case study from boring your prospects into running away from your site, draw them in with some narrative to go with the impressive numbers and results you are sharing. From cavemen grunting and acting out how they killed that night’s dinner to a modern-day comedian spinning a yarn about a recent night-shift visit to Wal-Mart, if a story is being told, someone is willing to listen. Throughout human history, we have been hungry for compelling stories. There are a few steps to keep in mind when creating one for your business, and we are going to go over some key pointers below that will start convincing and converting your website traffic into hotter leads. Keep it simple – a page or two at the most.

It doesn’t have to be that elaborate or difficult. Base it on a common problem in their industry or something else that is specific to them or their situation so it will resonate strongly with them.ĭon’t let the idea of writing a case study intimidate you or turn into a big project. Next, you’re going to create a simple case study specifically related to the kind of person you’re targeting. That’s too broad, and it will result in lousy results and wasted time when you find yourself on calls and in meetings with people who aren’t the right fit for you. The key is that you get specific and not just start trying this strategy on anyone with a heartbeat. You can include things like geographic location, title, industry, age… anything that fits the kind of prospect you’d most like to work with. For those of you have have already completed the 365 Marketing System (which should be everyone), you will have already completed your prospect profile.Īnd if you haven’t, go back and watch the training on “Creating Your Prospect Profile.” It is such an important resource to have when you are not only prospecting on LinkedIn, but with the rest of your marketing endeavors, as well. You’re going to do that by creating a short prospect profile “cheat sheet” you can use when you’re searching for prospects on LinkedIn. Which is the KEY to a system that consistently generates new leads and clients.įirst you need to get super clear on who your ideal client is. Or, you can get NEW leads from people that don’t already know you. Could be your email list, LinkedIn connections, etc.Ģ. By tapping into the followers your already have. Or, if you don't have a large email list, you can use Connect 365 to take care of your email outreach and follow-up to both cold contacts and warm contacts.There are two ways to approach The Showcase Strategy.ġ.

#CONNECT360 LINKEDSELLING FULL#

In short, if you have an email list of 10's of thousands of contacts Connect 365 can be your secret weapon to make sure your most important emails reach your most important contacts while your big box autoresponder continues to mail to your full list. Plus, the platform is super easy to use, AND we don’t leave you hanging - you get in-depth training, scripts, and templates (and as part of this promotion only, a daily implementation bootcamp you can follow to help you set up your client attraction machine so you can get massive results for months to come.) In most cases, you can double or even triple your open rates overnight with Connect 365! This means that Connect 365 emails give you improved deliverability and engagement rates. On a technical level, your email provider registers personal emails differently. In all seriousness, on a human level, a personal looking email is good for building trust because it makes you look approachable and trustworthy (not like a cold corporation sending out mass sales emails). That’s why it’s great for prospecting and sales because your emails sent through Connect 365 literally look like a personal email from your grandma (and everyone opens those, right?). freak out.Ĭonnect 365 offers a completely different and more personal kind of email marketing. and that makes ESP’s like Gmail, Outlook, etc. which means that ALL of their users are sending email from the same place.

They’re complicated because they have to be.Īnd because they’re big, they need to be hosted on their own servers. They were built to send tons of emails out to giant lists, and segment people based on actions taken on big websites…

They just weren’t built for the same thing.

You see, Mailchimp, and other autoresponders like it, are amazing tools for mass email marketing. You may have heard about or used other email automation tools.

Connect360 linkedselling